HEARST SPA is a leading player among periodicals in Italy and identifies popular brands, well-known even at the international level. Hearst is leader also on the web with its online platforms, that reach 6 million of unique visitors per month: elle.it; marieclaire.it; cosmopolitan.it; gioia.it are the main sites in the Italian web scenario dedicated to women.
In the digital area, Hearst’s need was to keep online the many web magazines of the group and to manage efficiently users traffic, characterized by a high variability.
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