CASE HISTORY: WEDOO, FCA AND THE SUPER BOWL 2017

Wedoo srl is a digital agency which operates in the web field from 1999 with headquarters in Turin and Birmingham (Uk), whose mission is to develop creative projects for Italian and International brands. The agency handles digital communication projects all-around and collaborate with many significant marks, including Lancia, Disaronno, Self, Iveco e Alfa Romeo, providing branding, advertising, marketing & strategy, learning, system integration, video & CGI solutions, and other services according to costumers specific requirements.

• The business needs of our client
  Our client’s need was to manage in an efficient manner the traffic deriving from the advertising campaign of Alfa Romeo, went on air during the live television of USA event of Superbowl 2017. The commercial transmitted invited the public to connect to the website Alfaromeousa.com, to personalize and configure the new Alfa Romeo car. The web agency came to us for the design and the total management of the infrastructure, with the aim to avoid potential downtimes and handle the high-volume of users generated by an event that reaches about 200 million viewers worldwide every year.
• The challenge
  Criticalcase took over the challenge enthusiastically, studying the best architecture to avoid possible downtimes that happen very easy with a so high volume of traffic (these numbers are generated by the most watched event of the year!) if you don’t enhance and monitore your infrastructure properly.
• The solution
  To handle the task at best, our specialists have worked hard and have designed a tailored multi-datacenters infrastructure, able to support the peaks of traffic expected on Alfa Romeo website.