Compared to Western countries, China excels in the industry of e-commerce with an incidence of 35% on the global market. It is interesting to see how Chinese users are different from the western ones about consumption pattern and habits. Chinese people prefer make purchases by mobile devices and look for services and experiences more than for simple products. They don’t browse the official brands websites but they use marketplaces or social applications where they can find what they want to buy, in a easy and funny way.
For what is related to export, China is still an under-exploited market in Italy (only 1% of export), but lately are opening up new logistic channels of access (“the new Silk Road”), for which reason in the future will be easier to exchange business relations with the East. There’s no doubt that Italian firms can exploit better that market still unexplored, especially if we think about the economic growth perspectives of countries like China, characterized by a considerable potential development compared to the industrialized countries. Consumption increase significantly, and keep growing especially in the peripheral areas, the so-called cities of third-level.
Currently considered the largest market for Western countries, China will be a space of continuous and significant economic growth and technological innovation, and it will have an increasing strategic role in the digital world and in the development of new business models.
