HTTPS & SEO
As we just said, since last July HTTPS certification takes on a great resonance, especially if we talk about websites which request sensitive data-entry like e-commerce platforms. Websites that not have HTTPS (so “unsafe” websites) will not be banned and users can keep browsing, but they will be more aware about risks in terms of their security. Indeed, TLS certificate ensures a lot of benefits compared to the old HTTP protocol. IT assures a higher protection of data and a of costumers which use the site. In addition, it reduces the “man-in-the-middle” cyber-attacks and the probability of suffering a sensitive data theft or abuse. Finally, one of the advantages of HTTPS is that affects the website ranking, a thing that can not be underestimated and makes the new Google regulation a requirement more than an option. Web portals with have the old certification are penalised in the Google SERP, so it is obvious that any website which would have success and ensure their users a great user experience must use HTTPS protocol.
