1. Keywords analysis
The analysis of search keywords is one of the essential part of SEO strategy. Thanks to free online tools, like Keyword Planner by Google Adwords, you can easily identify which are the keyword that are mostly used to find your website. At the same time, you can analyze competitor to find out what are the better keywords on which to focus your SEO strategy.
2. On-site optimization
The on-site optimization is the second step that will help you to improve your e-commerce site ranking. It’s about the content optimization to make it easily and fastly analyzable by search engine robots. The goal is to provide search engine with high-quality content, relevant for your customers as much as possible. On-site SEO includes the optimization of content, headings, tags, metatags, URLs, categories, images and other crucial elements to make your website SEO friendly in the eyes of Google.
3. Improve page loading time
The website loading time is essential for e-commerce platforms. In an increasingly fast and connected world, users won’t wait too long to load your website but they expect rapid and performing shopping sites. If your website is too slow, you will lose many prospects. In addition, a website that has a good loading time affects the bounce rate and offers a better user experience to customers. To achieve this goal you need to optimize website code and the size of other elements, but especially you need an infrastructure able to provide the best performance. With an optimized hosting for e-commerce sites you can speed up your website and get immediate results.
4. Remove duplicate content
Google robots don’t like duplicate content. When they find multiple pages with the same content they penalize the entire website, by lowering its ranking on SERPs. With online shops, where many contents are similar, the trick is to use specific tags (as robot.txt, canonical e nofollow) to help robots to make the correct indexing of your site. Through those techniques you can give instructions about which content has to be analyzed and which not. This way, web pages are not considered as duplicate content and the website won’t be penalized on search engine.
5. Link building
You need to create different sources of traffic towards your store. The more, the better! The link building activity is not simple, but we have some tools which can help us like the corporate blog, social media platforms, guest posts, forums. Many links to your website from external sources considered relevant by Google will improve your e-commerce site ranking.
6. Improve domain authority
How to improve the authority connected to your e-commerce domain? The answer is easy: by creating tailored and high-quality information content for the audience of your site, focused on the most relevant keywords. The domain will get an increasingly greater authority and it will ensure a better positioning for your shop over time.
7. Optimize social media
You should optimize the corporate social channels. First of all, you need to create an online presence for your brand on the most popular social networks: Facebook, Twitter, Instagram, Google + and Pinterest. Then, you should use significant keywords in the profile description, images and posts on social media. You can also use related hashtags to increase the visibility of your store both for robots and users.
8. Optimize user experience
Another important activity is testing your website to ensure your customer unparalleled user experience. Identify the weaknesses of your conversion channel and correct them to minimize the bounce rate. The aim is to extend the time spent on your site and increase sales.
9. Continuous monitoring and maintenance
The SEO activity never ends, but requires a regular maintenance. Track your website performance with Google Analytics and other specific tools. Check keywords, landing pages and external sources of traffic to identify changes and points that could be improved. Keep analyzing the total and the single pages volumes of traffic and the most relevant data (like bounce rate) to get a better optimization strategy.
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