WORDPRESS: BENEFITS AND LIMITS

• Most used CMS
  WordPress is the most used CMS in the world for its several benefits and has a large online community which represents a strong point of reference for all users. As well as the constant development and update of features and extensions, the community provides a good support to users, by clarifying possible issues and doubts about the platform’s use.
• SEO friendly
  For what is related to the ranking on search engines, WordPress has a very good basic structure, but you can improve it even more through the installation of a specific plugin for the SEO strategy. Among the best there are Yoast SEO and all-in-One SEO Pack.
• Open source
  WordPress is an open source software, so the basic system and its updates are completely free, unlike proprietary solutions that request licensing fees. Besides, the fact of being open source means that there is a large community of developers all over the world who work continuously to improve the product and develop new plugins able to extend the features of websites according to its requirements.
• Customizable
  The WordPress code is well-structured and easily customizable. Who is more expert and has some technical skills can edit the code and act on multiple website’s aspects: from the design to the implementation of new features.
• Responsive design
  WordPress allows to create responsive websites, meaning that they fit to the type of device used. Indeed, once websites were view only with desktops, with the advent of smartphones and the other technology developments, mobile devices are increasingly used to go on internet. Therefore, having a responsive website is an indispensable condition for your online presence.
• E-commerce
  WordPress is not born to create online shops, but by downloading the proper plugin, called Woocommerce, you can easily convert a traditional website into an e-commerce site. In this way you can customize your shop and manage all the features from the platform: insert promotions, manage orders, shipments and more.

Limits

• Security bugs
  The fact that WordPress is the most used CMS makes it a target for hackers more than the others. In addition, many plugins are produced by non-professional developers that sometimes don’t include the needed updates, and that can generate security breaches. To keep the website safe you need to always update the system.
• Permissions
  A software’s weakness is the limit to assign permissions and roles, more extensive in other CMS.
• Complex projects
  Although is easy to install and use, for complex projects WordPress is not so user-friendly; for instance in the case you would like to create a multi-lingual website. Besides, to customize the website at high-levels, you need to install a lot of additional extensions and the process can become long and expensive.

Despite its limits, that we can consider almost negligible compared to its benefits, WordPress is one of the best CMS to create websites and keeps its international primacy for popularity and usability. It allows to get excellent results even without specific technical skills and it is ideal to realize any kind of website. For more complex projects the CMS choice is to be assessed according to special requirements, but surely WordPress can be an option.

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