But the data that will make us remember 2018 is another one: for the first time online purchases through smartphone (46%) exceed desktop and tablet ones. According to the study, Black Friday and Cyber Monday play an increasingly important role in the online shopping industry (with a quote of over 1 billion of Euros), because they are considered by Italian users great deals.
What reasons drive Italians to buy online rather than in traditional shops?
The Osservatorio e-commerce B2c Netcomm detected the main reasons why users prefer digital channels.
- Full offer: sections dedicated to Christmas presents, gift packaging including greetings messages, free shipping, possibility of customize products
- Saving: convenience compared to physical shops because of the several discount campaigns during Christmas time
- Greater awareness about benefits of e-commerce websites: including the ease of purchase and the access to a wider range of products
- Growth of digital culture: Italians are more open towards the digital world than in previous years
Don’t forget the essential role of IT infrastructure to manage efficiently traffic peaks typical of Christmas time and avoid downtimes.Do you have an e-commerce site? We can help you to get throught the Christmas time, by ensuring the availability of the service and h 24 proactive support! Find out our high-scalability Cloud hosting solution for e-commerce platforms
