E-COMMERCE: USERS HABITS

Today we introduce you a new theme: e-commerce and online purchasing.

Next weeks we’ll talk about this topic, deepening each time a different aspect of the subject, in a way useful to understand the e-commerce dynamics, the user’s online behaviour, the e-commerce trends, the factors of influence on online conversions and more. In today’s article we’ll talk about online purchase habits and we’ll analyze different issues.

How users behave on online platforms and what are the consumption habits most common?
What factors affect the purchase process?
What are the online sales leading sectors?
What places are most used to buy online?

- Some studies about online consumption habits showed that the 58% of consumers don’t complete the purchase within an hour, staying a lot of time on the e-commerce site, also from different places and devices, before being convinced to buy a specific product. These data are very important for companies, because allow to increase sales through a better reconfiguration of retargeting methods, newsletter, mobile push notifications, email remarketing and more. With the right strategy, it is possible accompanying the user from the beginning of the purchase process to its completion.
- What factors affect the consumers’ purchase decision?
  Some statistics show as the most influential factor in the product selection and purchase are reviews and comments of other users. With a less decisive role, but still important, the opinion expressed by friends and relatives. Besides, a small part of consumers think that the role of a sales professional advisor remains the key benefit of buying offline.

- Among the sales fields in e-commerce business, the fashion sector is leading: in the last 4 years the number of fashion products purchased has increased rapidly, contributing to the general e-commerce revenue.
  At the international level, Italian luxury fashion has a lot of success, forming the 80% of Italian ecommerce sales amounts to foreign consumers. Talking generally, the market demand is distributed among mass market products first, then luxury clothing and sportwear.
- Recent researches have analyzed also the places of online purchasing. We can notice that bedroom purchases are mostly about fashion, health and beauty stuff, instead, from the kitchen, consumers buy food and household items. In particular, Italians are the population that buys in the kitchen more than the others.

Today we saw online consumer habits in general, next time we’ll see the topic in a more specific way: we will talk about the devices most used to buy online, so don’t miss our next article!

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Performance

Cloud Operations

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Performance

Cloud Operations

Security & IT Governance

E-COMMERCE: USERS HABITS

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