DURING THE CONFERENCE, 2 MAIN MACRO THEMES WILL BE ADDRESSED:
1) Performance
How to make the site hyper-performing and ensure the customer a more effective checkout process? Which parameters must be respected to meet customer expectations? What power can technology have on business growth? What kind of benefits do you have with performing support networks
2) Safety
How to guarantee a good experience to those who buy? Is customer data safe? The purchase phase is a discriminating factor; are you covered from cyber attacks? With the growth of online purchases, the interest of hackers in the theft of data credentials increases; how can you ensure the integrity of the supply chain you implement on the site? How to defend your eCommerce from the most frequent attacks such as DDos and Botnets?
Round table
During the panel discussion we will listen to the testimonies of Bożena Nawara-Borek – eCommerce Manager Europe/ CEEMEA at Swarovski – and Enrico Fantaguzzi – Senior Manager eCommerce at 7 For All Mankind as outstanding representatives of the fashion and luxury sector.
They will tell us how they managed to optimise web performance and improve the user experience also through the guarantee of data security.
Through their experiences, we will see which trends are the protagonists of the digital transformation and how they are taking action in strengthening the infrastructure development in accordance with the principles of environmental sustainability.
Thanks to the participation of Marco Giusti – Sales Manager Italy at Akamai Technologies and Alessandro Zoncu – VP of Sales at Criticalcase we will be able to understand which are the needs to be covered in order to ensure performance enhancement, which type of significant improvements can be obtained by equipping with high-performance and secure networks, with data in hand.
The meeting will be moderated and made interactive by a great expert in the sector, Paolo Attivissimo – IT Journalist.
JOIN THE FREE WEBINAR TO FIND ANSWERS TO THESE QUESTIONS:
· Is your eCommerce optimised to get the best conversion rate in traffic peaks?
· Does the site’s loading speed allow a good navigation for the users?
· Are you exploiting the full potential of your online store?
· Are your customers’ data safe? Do they know?
· Are you covered from cyber attacks?
· Are you using the benefits of available technology to achieve conversions?